Bellami Hair, a pioneer in the hair extensions and beauty space, was acquired by Beauty Industry Group, a portfolio company of L Catterton. Firm partner Steve Heath has represented Bellami as ‘outside’ general counsel since its formation more than a decade ago. In that time, the firm has represented Bellami in a vast array of matters, including endorsement contracts and publicity rights, real estate transactions, corporate structuring, intellectual property, litigation, employment, vendor and brand agreements, and the development of its professional training program. For the acquisition, the firm acted as liaison to Bellami’s lead transaction counsel, Sheppard Mullin, and will continue its role as general counsel to Bellami as the company embarks on its next stage of growth.